ProSiebenSat.1 pools format development, TV production and program distribution under the umbrella of the Red Arrow Entertainment Group and accelerates its international expansion: Over the next few years, Red Arrow acquires participations in now 13 production companies and builds a global network with leading creatives.

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SAT.1, ProSieben and kabel eins begin broadcasting their entire programming also in high definition (HD). Today, all six free TV stations of ProSiebenSat.1 can be received in HD.

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The women's channel goes live on May 7, 2010 with the claim "sixx. I want that, too." It's a success story: In 2014, already 2.5 % of women aged between 14 and 39 years were tuning in.

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The news station is sold to a consortium of bidders led by N24 Managing Director Torsten Rossmann
and the former Chief Editor of "Spiegel," Stefan Aust. This results in significant cost advantages for ProSiebenSat.1. At the same time, the Group secures a long-term supply of high-quality news from the information channel.

The production company is the first acquisition of a majority interest by the Red Arrow Entertainment Group on the strategically important US market. Kinetic Content develops and produces cross-genre and cross-platform TV programs. The company’s most successful programs include “Married at First Sight,” “The Taste,” “Betty White’s Off Their Rockers,” and “You Deserve it.”

TV advertising time in exchange for a share in revenues and / or equity: With its innovative "media-for-revenue-share" and "media-for-equity" investment models, ProSiebenSat.1 helps start-ups achieve success. One of the first partners is the online retailer Zalando.

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ProSiebenSat.1 acquires the 50 % stake in the video-on-demand portal maxdome previously held by 1&1 Internet AG and now owns 100 % of shares in what has become Germany's largest online video library.

The Red Arrow Entertainment Group focuses on the English-speaking markets in particular and founds a holding company in Great Britain. Furthermore, the company is growing through strategic investments: In March 2012, the holding acquires CPL Productions, one of the most successful independent British television and radio producers. That same year, Red Arrow Entertainment invests in Endor Productions and NERD. 

From now on, the distribution arm Red Arrow International is represented with its own branch in the USA. This strengthens the company’s presence on the most important TV market in the world. In addition to classic program distribution, its portfolio also includes the co-financing and co-production of TV projects. 

ProSiebenSat.1 founds a new subsidiary, SevenVentures, which from now on will be responsible for the Group's digital investments. In particular, the Group is investing in promising start-ups in the field of e-commerce.

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ProSiebenSat.1 disposes of its Belgian TV investments in June. In July, an international bidding consortium acquires the Dutch activities. The Group uses the proceeds to repay some of its loans early, reducing them by EUR 1.2 billion. Consequently, the leverage factor also improves significantly to 2.1. Since then, the Company has had a target range of 1.5 to 2.5.

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As a high-reach station group, ProSiebenSat.1 has great social responsibility. In order to fulfill this responsibility, the Group focuses on intensive exchange with public figures: A nine-person Advisory Board has been supporting ProSiebenSat.1 with ethical and media policy-related issues since 2011. The members of the Advisory Board, which is chaired by Bavaria’s former Minister-President Dr. Edmund Stoiber, offer impulses on important topics such as sustainability, education and culture.

High-definition stations are becoming increasingly popular with viewers. This gives the ProSiebenSat.1 Group additional prospects for growth. The Group’s HD stations have been available in Austria since the fall of 2011. ProSiebenSat.1 has already established a cooperation model with distribution companies in Germany in 2010. The Group thus takes a share in the revenues that providers generate from the distribution of HD channels.

The Red Arrow Entertainment Group successively expands its portfolio in the digital field and acquires a majority interest in Swedish production company Hard Hat. Hard Hat’s core business is the production of high-quality web content. The company is also specialized in online advertising formats such as product placement and sponsorship. 

The Group expands its basic pay TV portfolio to include the entertainment channel ProSieben FUN. Together with SAT.1 emotions and kabel eins CLASSICS, this means that three station brands are also represented on the pay TV market.

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Two years after its successful launch in Germany, women’s station sixx airs in Austria in 2012. ProSiebenSat.1 had acquired the private station Austria 9 in March of 2012, and the station went on air as sixx Austria following a relaunch.

Red Arrow Entertainment Group expands its investment portfolio into the most important international TV markets, the USA and Great Britain. In August, Red Arrow acquires the majority stake in the US production company Left/Right. The company is one of the most successful production companies on the East Cost of the US and is the largest acquisition of the Red Arrow Entertainment Group to date.

The TV and radio activities in Norway, Sweden, Finland and Denmark are sold to the US media company Discovery Communications. The enterprise value of the transaction is EUR 1.325 billion. The transaction is executed in April 2013, the correspondent companies are deconsolidated. For ProSiebenSat.1, the sale is another major step on the road to becoming a digital entertainment powerhouse.

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When SAT.1 Gold is launched on January 17, 2013, the schedule initially comprises only German productions. Classic US series are added later. The free TV station is aimed in particular at female viewers aged between 40 and 64 years.

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SevenVentures acquires a majority stake in the web-based portals billiger-mietwagen.de and mydays.de. In Germany, billiger-mietwagen.de is the largest portal for car rental price comparisons, while mydays.de is the leading provider of experiential gifts. With these investments, the ProSiebenSat.1 Group strengthens its existing Digital Commerce portfolio.

Exchange-traded non-voting bearer preference shares of ProSiebenSat.1 Media AG are converted into voting registered common shares. Since August 19, 2013, there has thus been only one share class, and all shares in ProSiebenSat.1 can now be traded on the stock market.

With Studio71, ProSiebenSat.1 launches its own multi-channel network (MCN) which produces, aggregates and distributes exclusive web formats. Just one year later, Studio71 is one of the leading MCNs in the German-speaking region, with over 250 million video views each month.

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The male-targeted TV channel ProSieben MAXX launches on September 3, 2013. With a schedule including international series, high-quality reportage and US feature film highlights, ProSieben MAXX achieves the best start of any new station on the German TV market in 13 years.

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The video-on-demand platform maxdome is launched in Austria. The online video library can be accessed not only via the web, but also with an app on Samsung smart TVs. maxdome offers subscribers around 60,000 titles.

SevenVentures acquires all shares in COMVEL GmbH, which among others operates the travel websites weg.de and ferien.de. ProSiebenSat.1 thus successfully sets up its first e-commerce vertical for "Travel", and now offers all services relating to travel. The Group is currently working on further verticals such as "Beauty & Accessories".

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Lavena Holding 1 GmbH sells its remaining 36.3 million common shares on January 21, 2014. This means that 97.6 % of shares in ProSiebenSat.1 are in free float as at December 31, 2014. Lavena was controlled by funds advised by KKR and Permira and was until then the Group’s largest shareholder. The remaining 2.4 % are treasury shares held by ProSiebenSat.1 Media AG.

Via a partnership with the operator of the US shopping app Shopkick, ProSiebenSat.1 is beginning the internationalization of its ventures business. The basis is the established "media-for-revenue-share" and "media-for-equity" investment model. The Group thus supports international start-ups when entering the European market – combined with a cross-border media alliance to which partners like Channel 4 in the UK and TF1 in France belong.

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ProSiebenSat.1 Media AG takes advantage of favorable conditions and places the company's financing on a broader basis: Seven-year notes in an amount of EUR 600 million are successfully placed. At the same time, a new loan with a five-year term is agreed. This consists of a term loan of EUR 1.4 billion and a revolving credit facility with an amount of EUR 600 million; both are unsecured.

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Red Arrow Entertainment Group is establishing itself successfully on the global market for English-language productions and also gaining international streaming platforms as customers. The US subsidiary Fabrik Entertainment is producing ten episodes of the crime series "Bosch" for Amazon, while the series "100 Code" is created for the pay TV platform Sky Deutschland.

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With our 7TV app viewers can watch a mobile live stream of ProSiebenSat.1’s entire free TV programming. In addition, the app offers the most extensive TV media library in Germany, with free access to numerous TV formats.

By selling its Eastern European activities in Hungary and Romania in the course of 2014, ProSiebenSat.1 has completely disposed of its TV and radio stations outside of the German-speaking region. The Company is thus focusing on the integration of its German-speaking TV and digital business, which offers the greatest potential for synergies and growth in the long term.